Safe Loan

The Safe Loan Alliance is a group of lenders, service partners, interested community and industry groups and academics who want to support better consumer outcomes, above and beyond the responsible lending obligations.

The Safe Loan Alliance believes that lenders need to:

  • Diagnose: Work harder at the industry level and lender level to understand the causes of hardship and uncover hidden hardship in their portfolios

  • Educate consumers on how they can manage loans responsibly

  • Help consumers self-diagnose when they are having trouble and making sure that they know they can reach out for help if they need it and make that process easier.

  • Empower consumers to make smarter choices every day

  • Support good borrowing habits with better fulfilment options.

In the past, once a loan had been assessed, modified and granted, usually the customer was left alone until something major happened.

The Safe Loan Alliance is showing that there is a better way.

To give you a sense of what we feel is missing – watch our concept of a Welcome Pack video (production version pending!). We believe responsible lending needs to be considered as a public health/safety issue. By way of example, you don’t get to take a commercial airline flight without watching the in-flight safety video, likewise – think Slip,Slop, Slap or in the case of fire safety: Plan.Act.Survive.

To find out more please contact the facilitator of the Safe Loan Alliance - Verifier - at